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The Top PPC Resources and Communities To Follow

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  • The Top PPC Resources and Communities To Follow

    Pay-per-click (PPC) best practices are great… until they’re not. That’s the trouble you face with such a fast-changing domain like digital marketing. As soon as one good hack catches on, the search engine changes the algorithm. Then new hacks are born again and the cycle continues.

    With so many marketers trying to crack the best PPC tricks and countless expert bloggers champing at the bit to learn and share them with their followers, you gain a great potential advantage—only if you can keep up. In this article, I’ve scoured websites, blogs and communities, and compiled a list of the top resources that should be part of every marketers’ PPC toolkit. Get your bookmarking fingers ready.


  • #2
    Acquisio is a PPC management software system. Their blog has a wide variety of topics, such as offering commentary on changes, running webinars with guest speakers and information on published e-books. As their overall media offerings are far-reaching, it’s a great resource to have and it gives you a well-rounded look at the industry.

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    • #3
      PPC Hero is the blog run by Hannipan Marketing. Their blog posts include in-house insights and guest authors. They also produce webinars, e-books, and the PPC Hero conference. They are focused on the practitioner, so this is a good place for those practicing PPC on a daily basis to subscribe.

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      • #4
        To ensure you are reaching your PPC goals, you need to make sure your traffic converts. While Unbounce is a landing page builder software, they also produce great content that ranges from PPC insights to landing page tests. If you are trying to increase your conversion rates on your website, stay up to date with Unbounce articles.

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        • #5
          The preeminent publication for paid search marketing comes from Search Engine Land. They feature weekly articles, the SMX® Conference and much more. If you are looking for industry trends, insights and practitioner knowledge, their feature PPC articles are always worth reading.

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          • #6
            SearchCap is a feature of Search Engine Land that should be mentioned separately. Each day, they scour the web for the best marketing articles and put them together in one newsletter. If you like a specific blog, then you should subscribe to it. However, if you are looking for a general recap on the web, then this is a must-read newsletter.

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            • #7
              Originally posted by donaldrsimonn View Post
              Pay-per-click (PPC) best practices are great… until they’re not. That’s the trouble you face with such a fast-changing domain like digital marketing. As soon as one good hack catches on, the search engine changes the algorithm. Then new hacks are born again and the cycle continues.

              With so many marketers trying to crack the best PPC tricks and countless expert bloggers champing at the bit to learn and share them with their followers, you gain a great potential advantage—only if you can keep up. In this article, I’ve scoured websites, blogs and communities, and compiled a list of the top resources that should be part of every marketers’ PPC toolkit. Get your bookmarking fingers ready.


              While blogs are great for reading content and getting webinar invites, you can’t read while you are out for a jog or commuting to and from work. Podcasts are a great medium when you want to absorb some information, but you can’t sit down and read. Podcasts are optimal for busy professionals that often find it necessary to multitask.

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              • #8
                Originally posted by MichelemcGraw View Post
                PPC Hero is the blog run by Hannipan Marketing. Their blog posts include in-house insights and guest authors. They also produce webinars, e-books, and the PPC Hero conference. They are focused on the practitioner, so this is a good place for those practicing PPC on a daily basis to subscribe.
                We’ve seen many podcasts come and go, but PPC Rockstars has been on the air for over 10 years. Each week David Szetela interviews a member of the paid search community to bring you new insights, tips, tricks, and commentary. As this is a weekly show, there’s always new content to absorb and it keeps you current with any new advancements.

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                • #9
                  Originally posted by Melissagiannini View Post
                  Acquisio is a PPC management software system. Their blog has a wide variety of topics, such as offering commentary on changes, running webinars with guest speakers and information on published e-books. As their overall media offerings are far-reaching, it’s a great resource to have and it gives you a well-rounded look at the industry.
                  The Google Partners Podcast has quickly become one of my favorite shows. This podcast is aimed at a director or even VP level and is much more strategic in its thinking than most online resources. Topics range from how agencies manage a brand promise to managing and growing an agency. This is a highly polished podcast that is a good listen.

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                  • #10
                    Do you want to give your online business a quick boost? Well, PPC Marketing is the way! This is quite a myth that PPC agency Management Services are too costly and less beneficial. However, in this type of marketing, you have to pay to search engines for each visitor. But, if targeted in the right way, that visitor can be worth more than the amount you spend on your Pay Per Click Marketing Campaign.

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                    • #11
                      We leverage the knowledge and lessons learned over a decade of PPC management experience and tens of millions of dollars of ad spend combined with proprietary software to provide our clients with novel insights and world class digital advertising performance. Our iterative optimization process is relentlessly focused on delivering the results that matter for your business.

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                      • #12
                        I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. But do you know about the “HP Laserjet P1102W Wireless Setup” issue? No? This will help you.

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                        • #13
                          Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. The term PPC can apply to paid ads on social media networks, like Facebook, Twitter, and LinkedIn. However, today we’ll focus on Google Adwords which helps your ads stand out to search engine users, displaying them at the top and right-hand side of Google’s search engines. We’ll also explore Google Display Network which displays your ads on relevant websites your customers and prospects land on.

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                          • #14
                            To decide if PPC is a good fit for your business you will need to assess whether you can afford to be involved. Do you have a budget for paid advertising or do you need to focus on amplifying your organic reach? If you do have a paid budget is it best to spend the entire sum on PPC or are there other paid tactics you have to account for? PPC is an effective option if you want to reach people who are actively searching for terms related to your business. If you decide to create a PPC campaign your budget will be determined by your audience, competition and the types of products/services you wish to drive awareness of.

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                            • #15
                              Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google Ads (formerly Google AdWords), Google Product Listing Ads, Google Shopping Ads, and Bing Ads.

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